WHAT:

CRM ("Customer Relationship Management"). Adds functionality such as:
Membership Sign-up, Surveys, Integrated communication tools such as SMS and e-mail alerts, add research analytics, imbed sorting and filtering tools to help differentiate your registrants and more.


WHY:

• All encompassing
• Collect richer data and customer demographic and behavioral information
• Live reporting of research data
• Added communication tools
        • SMS and Email Alerts